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London Transit

yanglulu47 — Thu, 25 Jun 2009 07:42:05 +0200

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For public transportation in London, United Kingdom, see Transport for London.
London Transit
Slogan
Wherever Life Takes You
Founded
1875
Headquarters
450 Highbury Avenue N
Service area
London, Ontario
Service type
Public Transit
Routes
35 regular routes3 community buses
Fleet
195 buses
Daily ridership
20.8 million annually
Operator
City of London
Web site
www.londontransit.ca

A GM Classic bus in the older colour scheme
The London Transit Commission (LTC), is responsible for the operation of the public transit system on behalf of the City of London, Ontario, Canada. It serves 20.8 million passengers annually. Currently, the LTC has 35 regular bus routes, plus 3 community bus routes.
Contents
1 History
2 Active Fleet
3 Ridership
4 Future plans
5 Fares
6 Routes
7 References
8 External links
//
History
London Street Railway Company (LSR) brought public transit to the city with the start of horse drawn streetcar operations in 1875, with electric power being introduced about twenty years later and the conversion to buses being completed in late November 1940 (planned for the end of 1940, but forced by a blizzard that damaged trolley wires). In 1951 the City of London bought LSR and formed the LTC to operate the system. Services have progressed throughout the years, with the introduction of community bus routes, paratransit services and accessible low floor buses.
Active Fleet
As of 2008, the LTC has 192 transit buses in its fleet. At one time, London Transit had one of the oldest transit fleets in Ontario, with some buses older than 20 years old. However, with new buses being purchased in recent years, this has changed.
During the week there are over 100 buses on the road, on Sundays only 40 buses are on the road
Model & year
Fleet #
Length (in feet)
Engine/transmission
2008 New Flyer "Articulated Low Floor" model D60LF
21-23
60
N/A
2008 New Flyer "Low Floor" model D40LF
133-145
40
Cummins ISl diesel engine/ Allison world B400R
2007 New Flyer "Low Floor" model D40LF
119-132
40
Cummins ISl diesel engine/ Allison world B400R
1998 Orion 02.502
8-14
25
N/A
2006 New Flyer "Low Floor" model D40LF
101-114
40
Cummins ISL diesel engine/ Allison World B400R
2005-06 New Flyer "Low Floor" model D40LF
465-487
40
Cummins ISL diesel engine/ Allison World B400R
2004 New Flyer "Low Floor" model D40LF
450-464
40
Cummins ISL diesel engine/ Allison World B400R
2003 New Flyer "Articulated Low Floor" model D60LF
601-603
60
Cummins ISL diesel engine/ Allison World B400R
2003-04 New Flyer "Invero - Low Floor" model D40i
401-449
40
1990 MCI "Classic" model TC-40102N
222-250
40
Detroit Diesel 6V92TA/Allison VR731
1987 MCI "Classic" model TC-40102N
196-204
40
Detroit Diesel 6V92TA/Allison V731
1986 GM "Classic" model TC40102N
180-195
40
Detroit Diesel 6V92TA/Allison V731
Ridership
After the public transit boom of the 1960s and 1970s, ridership began to slip. At that time almost every transit route was passing through London's downtown area. An attempted building of two downtown malls and the economic recession of the 1990s combined to force the downtown area into serious decline. An economic slump echoed in a parallel drop in ridership, made even worse by the traditional responses of service cuts and fare increases. Between 1987 and 1996, LTC ridership declined by almost 40 percent.
In 1994, the LTC began developing a comprehensive business plan to turn these trends around. Innovations included an overhauling of fare structure, re-thinking routes, bringing buses into mall areas (which would later become true terminal areas), and making standard public transit buses increasingly wheelchair-accessible. Post-secondary students attending the University of Western Ontario and Fanshawe College now receive a subsidised bus pass incorporated into their tuition: a program which has become a great success.
Due in large part to these measures, the LTC is currently experiencing a massive increase in ridership, straining current transit resources.
Future plans
With the recent announcement of federal and provincial gas tax money for municipalities, the LTC has decided to spend funds on improving service, creating bus depots at major shopping centres, and purchasing new buses.
Beginning in 2008, a second transit garage will be built in the west end of the city to improve efficiency and create room for a larger transit fleet. Also in 2008, new digital...(and so on)

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Adidas Originals

yanglulu47 — Fri, 19 Jun 2009 09:28:28 +0200

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adidas Originals is a line of casual sports apparel, and is the heritage line of adidas The brand uses the famous Trefoil logo, which was originally used on all adidas products until the company introduced a new logo in 1991. adidas Originals covers sports fashion styles with strong references to the decades between the 1940s to 1980's. The brand has a distinctively retro old school feel.
An extensive campaign was launched in 2008 to promote the label. "adidas Originals invites today lifestyle consumers to Celebrate Originality through an exceptional brand campaign and a variety of product themes inspired by the rich sporting heritage of adidas and the global reach of the Trefoil."
Contents
1 Products
2 Stores
3 Advertising Campaign
4 References
//
Products
Well known adidas Originals products include:
Superstar Shoes
Adicolor Trainers
Originals Denim by Diesel, a concept being trialled in New York and Berlin
Stores
There are many adidas Originals Concept Stores around the world. adidas has plans to roll out more stores in 2008. In the United Kingdom, some JD Sports stores have an adidas Originals ministore inside.
In Ireland, Champion Sports, has a number of adidas Originals shop in shops.
In Wellington, New Zealand there is an adidas Originals store on Willis Street.
In Cairo, Egypt, adidas opened its first store dedicated to adidas Originals products only in Citystars Mall, adidas has already one more store in the same mall, selling all kinds of adidas products.
In Brazil, adidas opened its first adidas Originals concept store at the Morumbi Shopping in Sao Paulo, followed by its Ipanema location in Rio de Janeiro. Later it has added two more locations in the country, one in Belo Horizonte, located at the Diamond Mall, and the fourth in Curitiba at the Shopping Barigui.
In Sweden, the adidas Originals store is located in Stockholm.
In England, there is an adidas Originals store downstairs in Size? Leeds
In England, there is an adidas Originals store in the shopping centre, Liverpool One, Liverpool.
In England, there are adidas Originals stores in the basement of Size? in Liverpool and in the basement of Scott's in Chester
Advertising Campaign
During the campaign Adidas released an advert of a house party with people and celebrities.
Some of the celebrities featured in this advert are:
Young Jeezy
David Beckham
Kevin Garnett
Missy Elliot
Mark Gonzales
Katy Perry
Estelle
Chad Hugo
The Ting Tings
The background music is Beggin' by Pilooski, a remix of the Frankie Valli & The Four Seasons song.
In the same Adidas campaign was a Poker game video, the song was believed to be another version of Beggin, however it was NOT. It was an original song made specifically for that video from Boogie Studio located in Montreal. That song can be found on their blog.
References
^ http://www.press.adidas.com/en/ Retrieved 7th June 2008
^ http://www.jdsports.co.uk/whatsnew.aspx?id=5375 Retrieved 7th June 2008
^ a b http://www.press.adidas.com/en/DesktopDefault.aspx/tabid-4/79_read-8621/ Retrieved 7th June 2008
^ http://www.fashiontrendsetter.com/content/fashion_events/2008/Adidas-Denim-by-Diesel-in-store-event-p1.html Retrieved 7th June 2008
^ http://www.jdsports.co.uk/whatsnew.aspx?id=5508 Retrieved 7th June 2008
^ http://www.champion.ie/
^ "Adidas Orginals - Extended House Party Film". http://www.adidas.com. Adidas. 2009-02-25. http://www.adidas.com/campaigns/originalsss2009/content/#/lifestyle/full-length-film. Retrieved on 2009-03-20.
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Categories: Adidas brands | 1980s fashion(and so on)

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